The Results Are In!

[PDF] Trends in HRmarketing Report

Marketing and business leaders from across the industry responded to the Trends in HR Marketing Survey.

A few highlights:

Most HR Vendors expect to maintain or increase their marketing budgets in 2011.
Last year, 82% of respondents did not measure Social Media ROI. This year, 69% of respondents will measure Social Media ROI.
95% of HR vendors increased their participation in Social Media during 2010.

Open access now available.