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The Right Mix: A B2B Marketing Allocation Guide for 2011

Our new B2B Marketing Allocation Guide contains over 50 pages of basic and advanced marketing wisdom to help you determine the right marketing mix for your company.
- The Marketing Process a quick review for us all
- The Buying Process AIDA, funnels, and the Rule of Seven
- B2B vs B2C most marketing books cover B2C, differences are important
- And more...